The Clash: Staying Power of Small Museums and Cultural Institutions

By Max Beckwith

Why are small museums closing or changing their business models across America? How are small museums like, The Rubin in New York, adapting (or not)? Since the pandemic, challenges have arisen for cultural institutions across the United States. Debates over selling artwork to remain financially viable have also emerged for many. The path forward for small museums is changing, and many express uncertainty as to how they will operate.

The Problem

Exacerbated by the lasting effects of the pandemic, small museums are closing due to a combination of financial challenges—including rising operating costs, decreased attendance, and limited funding opportunities. Additionally, changing visitor habits and competition for grants focused on diversity and inclusion have also made it increasingly difficult for smaller institutions to sustain operations.